Cheese shops and cheesemongers

A card that follows the aging room, not the sale calendar.

Updated

Your big moments aren't random: the first Alpine wheels, the first spoonable washed rind, the holiday week when the line runs out the door. The card counts every cut in points and tells customers when their cheese is back.

Create my cheese shop's card Plans and prices

Thirty days to try it, no commitment, using the phone you already own.

How do you keep cheese shop customers coming back between cheese seasons?

By writing to them at the right moment, and by counting what they buy by weight. A cheesemonger runs on aging schedules: the first Alpine wheels in the fall, raclette nights in winter, fresh goat cheese in spring. As of October 22, 2026, StampyWallet puts your card in Apple Wallet or Google Wallet, adds a point for every dollar you cut, and lets you write the arrival message in advance for the day and hour you choose. Card and points from $29 a month in the US (€20 in Europe, £19 in the UK); scheduled messages and customer groups on Growth ($49, €40, £35). If most of your sales go through an online store, check what that platform already offers first.

A cheese shop loyalty card, in StampyWallet, is a points card kept on the customer's phone: the cheesemonger types the total for the cut, the card earns that many points, and the reward (a cheese of the month, a board) appears once the threshold is reached. The shop's messages land on the lock screen of everyone who saved it.

By weight, by pointA $7 wedge of cheddar, a $60 party board: each earns what it cost, to the dollar.

The arrivals messageWritten on a Sunday, sent Thursday at 9am, the morning the wheel lands on your cutting board.

December's customersPeople who only come for the holidays end up in a group, ready to hear from you next winter.

The cheesemonger's reward

A cheese of the month, a jam, a board: what goes at the end?

Offer something that shows off your case rather than a discount: a cheese you picked brings people back to buy it. Three setups, with thresholds given as examples.

150 points, the cheese of the month

One point per dollar cut. At the threshold, the customer leaves with whatever you're featuring that month, the one you want them to taste.

Eight visits, a wedge of truffle brie

One stamp per visit, whatever the total: the setup for the regular who grabs a piece every Saturday at the market hall.

Fig jam at 4, a board for four at 10

Two tiers: the pairing comes early and gets people building plates, the board rewards those who host often.

Keep wine out of it: if you also sell bottles, leave them out of rewards and messages, since alcohol promotions are regulated and the rules vary by state.

At the cutting board

Cut, weighed, card credited.

The cheese wire stays on the board. Once the paper is folded and labeled, the customer holds out their phone and you scan their code: one stamp for the visit, or the points for the amount if your card counts by the dollar.

  1. Croûte Fleurie loyalty card in the Wallet, 5 of 8 stamps, ready to be scanned

    1They show their cardOpen in Apple Wallet or Google Wallet, like a boarding pass. Your phone reads the code across the counter.

  2. 2One tap to confirmThe screen shows their first name and what the card is about to earn. In points mode you type the total first.

  3. The same card after the scan: 6 of 8 stamps

    3Their card moves right awayThe Wallet updates within a second, with a lock-screen notification.

Saturday, three behind the caseEach staff member scans with their own phone after an invite link. They only get the scanner.

A point per dollar, rounded down$23.80 makes 23 points: no decimals to explain, and anyone can check it in their head.

The reward in the same motionWhen the count is reached, the scanner shows "Reward earned": you hand it over on that visit and the card starts again.

The cheesemonger's year

Every cheese has its season, every season its message.

Alpine cheeses from the summer pastures arrive in the fall, raclette carries the winter, fresh goat cheese the spring. You know these dates months ahead: write the message when you have a minute, and the card delivers it the day the cheese comes in.

Written early, sent on your scheduleUp to two months ahead, for a day and time between 7am and 10pm, shop time. On Growth.

One message a day, no moreThe app lets one message a day leave each shop: customers won't get the Alpine wheels and the raclette on the same morning.

On the lock screen, no appIt arrives as a Wallet notification for everyone who kept your card.

Holiday customers

December's customers come back in December, if you remind them.

Part of your clientele shows up once a year for the holiday board. Eleven months later they still have your card on their phone, and the Messages screen has already sorted them for you.

A group that keeps itself current"Away 90+ days" gathers everyone with no visit in three months. A customer who comes back drops out of it on their own.

Best customers, by the dollarWhen your visits carry an amount, "Best customers" ranks the 20% who spend the most over 90 days: the people to tell first about the first wheel of the season.

Writing to a group takes GrowthEssential writes to all your customers; Growth adds groups, automatic win-backs and scheduled messages.

Gift card

Give a cheese board, no coupon to clip.

Sell a five-cheese board as a gift card at the counter: for hosts, a colleague who's leaving, parents who entertain. StampyWallet emails it with the buyer's note, or texts it where texting is available; the recipient adds it to their Wallet and comes to pick the cheeses with you. On Growth.

All about gift cards

La Meule
Gift card1 item

A five-cheese board

FromThomas
Valid untilJun 30, 2027

Pricing

The price, by the month.

No startup fee, no hardware. No cap on customers, staff or visits; Apple Wallet and Google Wallet on all three plans.

Essential

Get started

For an independent shop ready to move from paper to Wallet.

€20 excl. VAT / month

Billed monthly. No commitment.

Try Essential

Included in this plan

  • 1 location
  • Unlimited customers, cards and visits
  • Stamps, points and tiered rewards
  • Notifications to all customers, Wallet, QR and dashboard

Most chosen

Growth

Grow

For an established business ready to automate customer returns.

€40 excl. VAT / month

Billed monthly. No commitment.

Try Growth

Included in this plan

  • Everything in Essential
  • Automatic customer groups, targeted messages and advanced figures
  • Automatic messages, reminders, birthdays and Google reviews
  • 200 texts a month, for cards that aren't in a Wallet
  • Gift cards, and the report with a control group
  • Unlimited team and register connection on request
  • API, POS connections and webhooks

Network

Multi-location

For a brand managing several locations from a single account.

From €90 excl. VAT / month

Priced to the number of locations.

Talk about my network

Included in this plan

  • Everything in Growth, for every location
  • Several locations and teams in one account
  • Guided setup with your team
  • Priority support and connections worked out with you

30 days free with every Growth feature, no commitment.

Using a register? Tell us about it

And if you stop: your customers' cards keep working and you can keep stamping. Nothing is lost, nothing goes dark on their side.

Compare plans

FeatureEssentialGrowthNetwork
Locations11Several
Unlimited customers, cards and visits✓✓✓
Notifications to all customers✓✓✓
Customer groups and targeted messages×✓✓
Automatic messages×✓✓
200 texts a month×✓✓
Gift cards×✓✓
Report with a control group×✓✓
API, POS connections and webhooks×✓✓
Unlimited team✓✓✓
Priority support××✓

Cheesemonger questions

What cheese shops ask us.

Points or stamps for a cheese shop loyalty card?

Points per dollar if customers buy by weight: a small wedge and a party board aren't the same, and a point per dollar says so without math. A stamp per visit suits a shop of regulars with steady purchases.

I also sell wine. Can a bottle be the reward?

We'd advise against it. Alcohol promotions and giveaways are regulated, the rules vary from state to state, and a reward shown on the card or announced by message counts as promotion. Keep the rewards on the cheese side; wine pairing advice stays at the counter.

Can I announce a new arrival on the day it lands?

Yes, on Growth: write the message ahead and pick the day and time, up to two months out, between 7am and 10pm. It goes out on its own; one message a day can leave your shop.

My holiday customers vanish the rest of the year. How do I reach them?

They stay on your list with their card. In early December the "Away 90+ days" group pulls them together: one message to that group announces your boards without writing to people who come every week.

Does the customer see what they bought on their card?

No. The card shows their points balance and next reward, not their purchases. The amount you type is used for the math and for your numbers, in your account.

How much is a loyalty card for a cheese shop?

As of October 22, 2026, Essential is $29 a month before tax in the US (€20 in Europe, £19 in the UK) for the card, points by amount and messages to all customers; Growth is $49 (€40, £35) with scheduled messages, groups, win-backs, gift cards and Google review requests. Thirty-day trial, no commitment.

Your next arrival could already be announced.

Your logo, a point per dollar, the cheese of the month as the reward, and the sign taped to the cold case.

Create my cheese shop's card Browse every feature

To sell boards and boxes as gift cards: digital gift cards for small businesses.