Bakeries and pastry shops

Bakery loyalty card, stamped in two seconds.

Ten visits, a free pastry: the format your customers already know, without the paper card that gets lost. They scan the QR code at the register, the card goes into Apple Wallet or Google Wallet, and you stamp it from your own phone while you hand over the change.

Create my bakery's card See pricing

30 days free, no commitment, no hardware.

Two secondsThat's how long a stamp takes, while the loaf is bagged. The line doesn't wait any longer.

No appNot for you, not for your customer. Apple Wallet, Google Wallet, or the browser.

No paperNo more cards to print, to forget in the car, or to stamp with a pen when nobody's looking.

The reward

Give a product, not a discount.

A bakery runs on habit: people come often, for a small ticket. The card rewards how often they come, and a pastry that gets eaten and talked about beats a few cents off that nobody notices.

10th pastry free

Ten visits, one croissant or muffin. The format everyone understands without reading.

A first tier at 5

A croissant at 5 visits, a tart or a special loaf at 10. The first tier hooks new customers, the second keeps regulars going.

Points, if the basket varies

A loaf on Monday, a cake on Sunday: in points mode, you pick the value before you scan, with one tap, from your shortcuts.

Change the format whenever you like: cards already on phones follow, and your customers' counts don't move.

At the register

Built for the Saturday morning line.

Stamps happen in front of someone waiting for their bread. Everything is designed so it takes two seconds and never lands on the wrong card.

  1. 1She shows her cardYour customer opens her Wallet while you bag the bread. You aim your phone at the code.

  2. 2You add the stampThe screen shows who it is and where she's at. One tap to confirm, nothing goes through on its own.

  3. 3Her card updates instantlyThe croissant shows up on her phone, and her lock screen tells her.

One scan, one confirmPoint at the card, the screen shows the first name and the new count, you confirm. Nothing goes through on its own.

Your staff can stamp tooEach from their own phone, invited by a link. They only see the scanner, not your numbers or your customer list.

Even without signalKitchen in the basement, weak 4G: the stamp is kept on the phone and goes through when the signal returns, never twice.

What paper can't do

A card that tells them when the batch is out.

The punch card keeps its simplicity. What changes is that it lives on your customer's phone, and it can talk to them.

A message for the seasonal bakePumpkin bread in October, holiday pre-orders in December, the new sourdough on Saturday: one message to the people who carry your card, on their lock screen.

Win back the ones who changed routesA customer who hasn't been in for weeks gets a note, automatically. On the Growth plan.

Know who your regulars areHow many cards, how many visits, who comes back and who drops off: the dashboard tells you, with a summary by email every Monday.

Google reviews, at the right momentA link to your Google listing, sent to your loyal customers. On the Growth plan.

Gift cards

Gift a croissant, or a whole cake.

Sell a gift card at the counter, for a pastry, a cake or an amount. StampyWallet sends it to the person receiving it by email, or by text where texting is available, with the buyer's note. They add it to their Wallet and come spend it with you. On the Growth plan.

See gift cards

Le Fournil
Gift card1 item

A free Croissant

FromMax
Valid untilApr 17, 2027

Pricing

One posted price, no quote.

Three plans, no setup fee, no hardware. Unlimited customers, cards and visits in each, Apple Wallet and Google Wallet included.

Essential

Get started

For an independent shop ready to move from paper to Wallet.

€20 excl. VAT / month

Billed monthly. No commitment.

Try Essential

Included in this plan

  • 1 location
  • Unlimited customers, cards and visits
  • Stamps, points and tiered rewards
  • Notifications to all customers, Wallet, QR and dashboard

Network

Multi-location

For a brand managing several locations from a single account.

From €90 excl. VAT / month

Priced to the number of locations.

Talk about my network

Included in this plan

  • Everything in Growth, for every location
  • Several locations and teams in one account
  • Guided setup with your team
  • Priority support and connections worked out with you

30 days free with every Growth feature, no commitment.

Using a register? Tell us about it

And if you stop: your customers' cards keep working and you can keep stamping. Nothing is lost, nothing goes dark on their side.

Compare plans

FeatureEssentialGrowthNetwork
Locations11Several
Unlimited customers, cards and visits✓✓✓
Notifications to all customers✓✓✓
Customer groups and targeted messages×✓✓
Automatic messages×✓✓
200 texts a month×✓✓
Gift cards×✓✓
Report with a control group×✓✓
Unlimited team✓✓✓
Priority support××✓

Questions

What bakeries ask us.

What's a good reward for a bakery loyalty card?

A product rather than a discount: a pastry at the 10th visit, with a first tier at 5 if you want to hook new customers. A pastry costs little to make and gets noticed; a few cents off doesn't.

How many visits before the reward?

Eight to ten for customers who come in almost every day. Beyond that, the reward feels too far away and the card gets abandoned. You can change the number at any time without your customers redoing anything.

Do my customers need to download an app?

No. They scan the QR code at the register and tap "Add": the card goes into Apple Wallet on iPhone or Google Wallet on Android. Without a Wallet, the same card opens in the browser, with the same stamps.

Do I need a terminal or a tablet?

No. Your phone is enough, and so are your staff's. Open a web page, the camera opens, scan the card. Nothing to rent, nothing to install.

How much does a digital bakery punch card cost?

Essential is $29 a month before tax (£19 in the UK, €20 in Europe): unlimited customers, Apple Wallet and Google Wallet, scanning and messages to all your customers. Growth, at $49 (£35, €40), adds automatic reminders, birthdays and Google review requests. 30 days free, no commitment, no setup fee.

What happens to the cards if I cancel?

They stay on your customers' phones with their stamps, and you can keep stamping. You can export your customers as a CSV whenever you like.

Your bakery's card can exist in five minutes.

Long enough to add your logo, write your reward and print the poster. Your first customer can add it with tomorrow's first batch.

Create my bakery's card All features

Want the numbers first? Bakery loyalty program: rewards, stamp counts and the real cost.