Featured · Marketing
Does digital loyalty raise the average basket? What the data says
Do customers on a digital loyalty card spend more? What credible research shows, why the real lever is visit frequency, and the settings that matter.
The blog
Advice, tactics and lessons from the counter, to help independent shops bring their customers back.
Featured · Marketing
Recent articles
Guide
Loyalty card ideas and examples: stamps, tiers and points, by type of business
Digital loyalty card ideas and examples for coffee shops, bakeries, nail salons and barbershops: ways to count, shapes, collections, and cards people keep.
Guide
How to sell digital gift cards in a small business: at the counter, redeemed from the Wallet
How a café, bakery, salon or barbershop can sell digital gift cards with no new hardware: a free item or a stored amount, in the Wallet, fully tracked.
Coffee shops
Coffee shop loyalty program: 10 ideas that work, with the math
How many stamps, which reward, and what a free coffee really costs you: a practical guide for independent coffee shops, with worked numbers and research.
Bakeries
Bakery loyalty program guide: rewards, stamp counts and the real cost
Which reward to give, how many stamps to ask for and what it really costs: a bakery loyalty card that survives the morning rush, on paper or in the phone.
Guide
Apple Pay loyalty program: what exists, and what a small shop can do
Is there an Apple Pay loyalty program for your shop? What exists in 2026 (bank rewards, NFC passes, Tap to Pay) and what works at a small counter.
Beauty
A guide to loyalty cards for hair salons and barbershops: keeping regulars from one cut to the next
A loyalty card for hair salons and barbershops: it counts cuts on the client's phone, nudges the ones running late, and lets every stylist stamp.
Technology
Google Wallet loyalty cards: how they work on Android
How your Android customers add your loyalty card to Google Wallet, what the card does once it's there, and what happens when Google Wallet isn't installed.
Technology
StampyWallet in Claude and ChatGPT: run your loyalty card from a conversation
Design, cost and run your loyalty card from Claude or ChatGPT: what the AI assistant can do, how to connect it, and what it never does without your say-so.
Tutorial
Create your loyalty card with AI, in ten minutes and without an account
Describe your shop to Claude and it designs the card, costs the reward and gets it ready to launch. The step-by-step, with the exact prompts to type.
Tips
How to keep customers coming back to your shop or cafe
Practical, low-effort strategies to build genuine customer loyalty, without a big marketing budget or complicated software.
Beauty
How to run a digital loyalty card for a nail salon: keeping clients without the cardstock
Your clients already come back every two or three weeks. A digital loyalty card turns that habit into something you can see and act on, with no hardware.
Strategy
Why it's time to ditch the paper loyalty card
Lost, left at home, falling apart: the paper card frustrates your customers and keeps you from knowing anything about them.
Guide
Digital punch card for Apple and Google Wallet, set up in five minutes
A digital punch card in Apple Wallet and Google Wallet: buy nine, the tenth is free, no app to download. What it is and how to set one up in five minutes.
Marketing
Ten rewards that really bring customers back
The free coffee is a classic and it works. Here are nine other ideas, and above all what sets them apart from a discount.
Tutorial
Launch your loyalty program in five minutes
You don't need to be comfortable with technology. Here is what to do, from the first screen to the first customer.
Tips
Slow days in a small business: five ways to bring customers back
Slow days in a small business: find your quiet hours and months, then fill them without discounts, with examples by trade and the math of a filled slot.
Technology
Apple Wallet vs Google Wallet for loyalty cards: what's different
How Apple Wallet and Google Wallet handle loyalty cards: adding the card, updates, notification limits, location, and Apple Wallet on Android.
Guide
Apple Wallet loyalty cards: add one, or create one for your business (2026 guide)
Apple Wallet loyalty cards in two parts: how customers add one in three taps, and how a business creates its own, step by step, with costs and examples.
Restaurants
How to build a restaurant loyalty program, without touching discounts
Fill your tables without cheapening your menu: reward the visit rather than the amount spent, and bring back the ones drifting away.
Guide
Digital loyalty cards: the complete guide for shop owners in 2026
How to replace the paper stamp card with a digital one in Google Wallet or Apple Wallet, no app to install, no special hardware, and no IT budget.
Questions about the blog
What is the StampyWallet blog about?
The blog is about loyalty for independent shops: choosing a reward, launching a card, filling a quiet period, selling gift cards. It also compares Apple Wallet and Google Wallet, and gives advice trade by trade.
Who are the blog articles written for?
For independent shop owners who want their customers coming back: coffee shops, bakeries, restaurants, hair salons, barbershops, beauty and nail salons. No tech skills needed: each article takes a few minutes, and its reading time is shown on its card.
Do I need StampyWallet to use this advice?
No. Most of the advice, such as choosing a reward or the right number of stamps, works for a paper card too. Articles that describe StampyWallet name it.
Who writes the blog articles?
The team that builds StampyWallet. Every article is signed by the team and dated.
Is the blog available in other languages?
Yes, the blog is published in English, French and Spanish, and a translated article links to its other versions through the language switcher. Some articles exist in one language only, because they cover a specific market.