Launch your loyalty program in five minutes
Published · Updated
You don't need to be comfortable with technology. Here is what to do, from the first screen to the first customer.
People often assume a loyalty program takes hardware, a supplier and weeks of setup. In practice, all you need is a phone and five minutes.
One: choose your rule
Ten visits for a free one, eight coffees for the ninth: it doesn’t matter, as long as it’s simple to say across the counter. A rule you can’t explain in one sentence will never be explained.
Two: set up your card
Its color, its stamp, your logo if you want one. Everything shows as you make your choices: this isn’t a form, it’s the card your customers will have in front of them. Most of your customers on iPhone? Our step-by-step guide to creating a loyalty card for Apple Wallet covers the details.
Three: print the counter sign
It’s the only physical object in the whole story. An A5 stand on the counter, and your customers can get started. The QR code on it is the one they scan: yours, the one on their card, is the one you’ll be scanning.
We put it out on a Thursday. By Saturday we had seventeen customers signed up without having mentioned it to anyone.
Four: try it on yourself
Add your own card and give yourself a stamp. It’s the best way to know what to say when a customer asks "so how does this work?", and it takes thirty seconds.
And then?
Nothing. You stamp cards as customers come in, and the numbers turn up on their own on Monday morning.
Frequently asked questions
How long does it take to launch a loyalty program?
Five minutes with a digital card: you choose your rule, set up the card, print the counter sign and give yourself a first stamp. There is no hardware to order and no supplier to wait for.
Do I need any hardware to launch a loyalty card?
No, your phone is enough to stamp cards. The only physical object is the counter sign with its QR code, printed in A5 or A6 and placed on the counter.
What rule should I start with?
One you can say in a single sentence, such as "ten visits, the eleventh is on us". If in doubt, start with one stamp per visit: it is the easiest to explain across the counter.
How do I tell my customers about my loyalty card?
Put the counter sign where people pay and offer the card at the counter. You can also share your sign-up link in your Instagram bio or at the bottom of a receipt.
How much does it cost to launch a loyalty program with StampyWallet?
Nothing for the first thirty days, which are free, with no credit card. After that, Essential is $29 a month plus sales tax in the US (£19 in the UK, €20 in Europe), with no setup fee and no commitment.
