Square Loyalty is a points program built into Square: it comes with the Square Plus plan, at $49 a month per location, and runs on Square's point of sale. StampyWallet is a stand-alone stamp and points card for Apple Wallet and Google Wallet, at $29 a month, that works next to whatever register you already have. Square's figures below were read on its own pricing page.
Entry price
StampyWallet : $29 / £19 / €20 a monthbefore tax
Square Loyalty : Included in Square Plus: $49/month per location
Setup fee
StampyWallet : €0
Square Loyalty : None listed; Square card processing fees on sales
Trial
StampyWallet : 30 days free
Square Loyalty : 30 days free
Commitment
StampyWallet : No commitment
Square Loyalty : No locked-in contracts, cancel anytime
What is capped
StampyWallet : Unlimited customers, cards and scans
Square Loyalty : Not in Square Free; runs on Square POS, Invoices or Square Online
Square Loyalty prices read on October 17, 2026 from their public pricing page (squareup.com/us/en/pricing). Prices change : check before deciding.
If you already run everything on Square, its loyalty program comes with Square Plus. If you don't, getting it means moving your register to Square at $49 a month per location. StampyWallet is $29 a month, keeps the register you have, and puts the card in both wallets from one QR code.
What changes
Square's loyalty page says you build the program when you run your business with Square, and points are earned through Square Point of Sale, Square Invoices or Square Online. StampyWallet doesn't care what's on your counter: you scan the card from any phone, iPhone included, and a SumUp or Zettle register is connected with you, included in the subscription.
Square Loyalty isn't part of Square Free: it comes with Square Plus, a full point of sale plan billed $49 a month per location. If what you want is a card your regulars actually keep, our Essential plan is $29 a month before tax, or $24 billed yearly.
Square's loyalty page describes a pass for Apple Wallet and doesn't mention Google Wallet. Our card goes into either wallet from the same QR code at your counter, and a phone with no wallet gets the same card in its browser.
Every plan sends free Wallet notifications to all your customers, or to groups that build themselves: gone for 30, 60 or 90 days, one stamp from a reward, birthdays this month, your top 20%, newcomers. Growth adds 200 texts a month, sent to the customers who respond to texts, with the budget spread across the month.
Growth's report holds 1 customer in 10 out of each campaign as a control group, then shows the extra visits, and an estimate of the extra sales, that your messages actually caused.
If you stop paying us, your customers keep their cards and their stamps, and you can keep stamping. You lose the numbers and the messages, not what your customers earned.
Over a year
Each entry price, taken from its own pricing page, times the number of months, plus any setup fee. As listed, before usage fees.
What their page says: « Included in Square Plus: $49/month per location » ; « None listed; Square card processing fees on sales ». Our price here is the one on our dollar price list.
Over 12 months
$240 less with StampyWallet over 12 months.
Line by line
| Criterion | StampyWallet | Square Loyalty |
|---|---|---|
| The card3 | ||
| Apple Wallet | Yes : Yes | Yes : Yes |
| Google Wallet | Yes : Yes, from the same QR code | Not stated : Not mentioned on its loyalty page |
| Reward types | Stamps, points, points per dollar, several rewards per card | Points and rewards, VIP tiers |
| At the counter1 | ||
| What you need to run it | Any phone at the counter, any register | Square POS, Square Invoices or Square Online |
| Messages and texts2 | ||
| Texts | Yes : 200 a month included in Growth ($49) | With conditions : 500 a month included, then 3¢ each |
| Report with a control group | Yes : Yes, in Growth | Not stated : Not mentioned on its loyalty page |
| Price and terms2 | ||
| Entry price | $29 / £19 / €20 a month, before tax | $49 / month per location (Square Plus) |
| Trial | 30 days free | 30 days free |
| Your data, and the day you stop1 | ||
| Data hosting | France (OVH, Strasbourg), under GDPR | Not stated |
The marks sum up each cell; the recorded text is what counts. "Not stated" means their page does not say it, nothing more. Square Loyalty prices read on October 17, 2026 from their public pricing page (squareup.com/us/en/pricing). Prices change : check before deciding.
What changes
You don't have to leave Square to switch loyalty programs. Here is how shops usually do it.
Nothing changes at the till. The customer pays the way they always do, and you scan their wallet card from any phone next to the register.
To thank customers who already collected points with you, give up to five welcome stamps at sign-up, so nobody feels they are starting from zero.
Every Growth feature is open during the trial. Put the QR poster by the register and watch who adds the card and who comes back, before you pay anything.
Who it is for
A coffee shop, a bakery or a barbershop that rings up sales on something other than Square, and doesn't want to replace its register to get a loyalty card. You keep your till, your card reader and your habits, and your regulars get a card in their wallet the first time they scan the QR code by the register.
A client who comes back at six weeks instead of ten is two extra visits a year. The card counts the visits, the win-back catches the ones drifting away, and the stamp happens while you take payment.
A new set every three to four weeks is exactly the rhythm of a ten-slot card. A free set at the end, or a tier halfway, and the reminder goes out on its own when the gap stretches.
Treatments, waxing, packages : it all rides on the next appointment. The card stays in the phone, and the birthday message only goes out if you have written what you are offering. Never a bare wish.
A passing customer installs nothing : they scan the QR on the counter, the card is in their wallet in three seconds, and the tenth free coffee is what pays for the first nine.
Setting up a wallet card for the first time? How to create a loyalty card for Apple Wallet, step by step.
Questions
No. According to Square's pricing page, the loyalty rewards program isn't part of Square Free: it comes with Square Plus, at $49 a month per location, or Square Premium, at $149. Both have a 30-day free trial.
Yes. Square says you build the program when you run your business with Square, and customers earn points through Square Point of Sale, Square Invoices or a Square Online site. StampyWallet works on its own: you stamp from any phone, whatever register you use.
For an independent café, bakery, salon or barbershop that wants a wallet card without changing its register: StampyWallet, from $29 a month before tax (£19 in the UK, €20 in Europe), with an unlimited team, free notifications and 30 days free.
Ours goes into Google Wallet as well as Apple Wallet, from the same QR code. Square's loyalty page mentions a pass for Apple Wallet and doesn't mention Google Wallet.
Thirty days free, no commitment, every Growth feature open. A printed sign and your phone are enough to stamp your first customer this afternoon.
Trademarks belong to their respective owners and are named here for comparison only. The information comes from their publishers' public pages on the date shown. Spotted an error or a stale price? Write to bonjour@stampywallet.com and we will fix it.