The numbers
Not an accountant's dashboard. Six cards answering the questions you actually ask yourself: who comes back, on which days, what it all adds up to, who is drifting away. And nothing padded to make the graph look better.
Create my card See how it works
30 days free, no commitment.
Last 30 days
Stamps given
400
96regulars
31rewards claimed
Six cardsOne per question you actually ask. Not a thirty-page report.
Nothing paddedWelcome stamps and test cards never make it into the numbers.
CSV exportYour customers, one by one, downloadable whenever. They're yours.
The curve
The first chart answers the first question: is this going up? You can read the effect of a message, of an event, of a rainy week — and your closing Mondays, which drop to zero because you were shut, not because nobody came.
Counted
Never counted
A neighbourhood bakery, as an example: 400 visits over the month, closed on Mondays.
The days
Visits grouped by day of the week, over three months. The best day is picked out — that's the one you look for when you're deciding which day to send a message, or which day to close.
The best day, at a glanceNo table to decode. The tallest bar is the day your customers turn up, and it's marked.
The right day to sendA message sent the evening before the day they already come does more work than one fired off at random on a Tuesday morning.
And the right day to closeIt cuts both ways. Picking your closing day off the shortest bar costs less than picking it out of habit.
A closing day stays a closing day: it is never counted as a bad one.
The arithmetic
Their visits over the last three months, multiplied by your average basket. That's the whole calculation. It sits next to the answer because a figure with no visible origin is worth nothing.
You set the average basket€4.80 in a bakery, €14 in a restaurant. Nobody but you knows the right number.
This is not your revenueWe are not wired into your till and we see no payments at all. This amount is an order of magnitude, and it says so.
What it's forDeciding whether loyalty is worth the time you put into it, and whether a slightly more generous reward still adds up.
Your regulars · last 3 months
€3,600
An estimate, rounded on purpose. An estimate down to the cent would be false precision — and we cannot see your till.
The average basket is the one figure you supply. Change it and the total follows.
The missing
Flagging an absence without ever saying what the nudge achieved is a dashboard that accuses and never reports back. The two belong together, on the same page.
The last 17 days
counted closed, not counted
Marc hasn't been in for 14 opening days. On the calendar that's 17 days: two closing Mondays and a bank holiday are not held against him.
A feature that works quietly still has to show its work — including the months when the answer is thin.
The list
The full list: your regulars, the ones worth winning back, the new faces, the date of the last visit. And a button to take the lot with you, without having to ask.
Three statuses, not fifteenRegular, new, worth winning back. A twelve-box segmentation does not get read between two customers.
The export is right thereNo form, no 48-hour wait, no support agent to talk round. One button, one file.
They are your customersYou leave with the file on the day you decide to leave. Same rule as the cards in your customers' phones.
| Customer | Visits | Last | Status |
|---|---|---|---|
| Nadia B. | 23 | yesterday | Regular |
| Karim A. | 18 | 3 days ago | Regular |
| Sofia M. | 4 | today | New |
| Léa R. | 11 | 12 Oct | Win back |
| Marc T. | 9 | 6 Oct | Win back |
248 customers · The export is a CSV, openable in any spreadsheet.
One file, four columns, nobody to ask permission from.
Questions
From the stamps themselves. Every time you stamp a card the date is recorded, and the whole dashboard is built on that. We are not wired into any till and we see no payments.
No, and the card says so on its face. It is the number of visits from your regulars multiplied by the average basket you entered. An order of magnitude, rounded on purpose. Your accountant has the real figure; we don't.
No — they never enter the numbers, and neither do the test cards you create while trying things out. A curve that climbs because the free welcome stamps were counted tells you nothing; you may as well look out of the window.
Because a customer cannot come in on a day you are shut. Counting calendar days would flag someone as drifting away when all they did was run into your holiday and two bank holidays.
Yes, as a CSV, whenever you like, without asking anyone. The file holds the name, the visits and the date of the last visit. Keeping a shop owner by holding on to their customer list would be a fairly sad way to keep customers.
There is nothing to configure: the curve fills itself in from the first card you stamp. The average basket takes thirty seconds to set, later.