The birthday
A birthday wished by your baker gets talked about. But the message has to be worth the interruption: with no gift written down, it doesn't go out.
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9:12
Tuesday 12 March
Once a yearOne wish per person per year. There is no second one, and no catching up.
No gift, no messageWhile the gift field is empty, sending stays off. The setting refuses, so you don't have to.
Day and monthThe year of birth is never asked for. We don't want your customers' age.
The two moves
The first goes out on its own, into the phone. The second is you saying it out loud — and that one needs no notification to land. Which is why both exist.
In the morning, around 9
On the day, 9:12
It goes out on the day, with your gift written into it. Nothing to launch, nothing to queue up the night before.
Who gets itCustomers who keep the card in their wallet.
At the counter, before the stamp
Scan screen
Karim D. 7 stamps out of 10
The birthday shows before the stamp, not after.
The card opens, the birthday sits above the button — while you can still hand something over, or simply say it.
Who gets itEveryone. Even a customer with no wallet.
The same day, seen from both sides of the counter.
The rule
A “happy birthday” with nothing behind it only serves the person sending it, and that is how a card gets deleted. So sending stays off until you have written down what you're giving.
The field controls the switchWhile the gift line is empty, sending is greyed out. That isn't an oversight on our part: it's the setting.
Your words, not ours“A coffee on us”, “a slice of cake”, “your second pastry is ours”. Whatever you write goes out exactly as written.
The counter prompt stays either wayEven with no gift written down, your scan screen still warns you. You decide on the spot — sometimes a word is enough.
What you're giving
Nothing yet
Send the message on the day Off
With no gift, the message does not go out.
Write down the gift
What you're giving
A slice of cake, on us
Send the message on the day On
It will go out that morning, once.
The same setting, before and after. The bottom line depends on the top one.
The timing
The message waits out your quiet hours like every other one. And if it is still waiting when midnight passes, it doesn't go at all: a birthday wished a day late gets noticed, and not in a good way.
One wish, per customer, per yearNo duplicate if the card is added twice. No catching up if the date is filled in too late.
Your quiet hours applyThe same ones as your other messages. You set them once and they hold for everything that leaves here.
Past midnight, we say nothingA message landing the next day does more harm than no message at all. It is cancelled, not postponed.
The day of a wish
Your quiet hours The sending window
One window, once in the year. The rest of the time, we stay quiet.
The date
Wishing someone a happy birthday doesn't require knowing their age. So the field exists nowhere: not in the form your customers see, not in your customer record.
Two boxes, not threeA day, a month. That is everything needed to know which morning to write.
Off, optional or requiredLike the other fields in your sign-up form: you decide whether you ask for it, and whether it can be skipped.
29 FebruaryWished on 1 March in ordinary years, and on the 29th in leap years, the way the civil registry has it.
Switch it on in your sign-up form: without the date, nobody can receive anything. The setting reminds you if you forget.
First name Karim
Birthday 12 March
Year of birth This field does not exist, so it cannot leak.
A customer record, exactly as it is. Two boxes, and nothing more.
Questions
No, and that is deliberate. While the field is empty, sending stays off and greyed out. The prompt on your scan screen still shows: you remain free to say a word at the counter, or hand something over on the spot.
You switch the field on in your sign-up form — day and month, optional or required, your call. You can also type it into a customer's record yourself, when they tell you at the counter. With no date, nobody receives anything.
Because wishing someone a happy birthday doesn't need it. Asking for an age makes some people hesitate at sign-up, and would leave us holding data we have no use for. The field does not exist.
They are wished on 1 March in ordinary years, and on 29 February in leap years. That is the civil registry rule, and it's the one we follow.
No notification reaches them: they have no card in a wallet for one to land in. That is exactly who the counter prompt is for — your scan screen warns you before the stamp, and the wish is said out loud.
Switch the field on, write down what you're giving. The rest happens on its own: once a year, in the morning, never at night.