Messages and notifications

Message your customers on their phone's lock screen, target a group, schedule a send, and let reminders, win-back messages and birthdays go out on their own.

A card in the Wallet can show a notification on the customer's lock screen. It is free, on every plan, and it is what brings people back.

#Send a message

In Notifications › Send a message:

• 180 characters at most, with a preview of what the customer will see. Three templates to get started.
• One message per day per business, so you do not tire your customers.
• Before sending, the screen tells you how many customers will receive it: those who have the card in a Wallet. A web card (received by email) does not get notifications.

To whom: all your customers, on every plan. With the Growth plan, a group: not seen for 30, 60 or 90 days, close to their reward, birthday this month, best customers (the 20% who come most often), new customers.

Schedule (Growth): choose the day and time of the send, up to 60 days ahead, between 7am and 10pm, in the business's time zone. A scheduled message can be edited, cancelled or sent right away.

#Automatic messages

Growth plan, in Settings:

The two reminders go out after the visit, at the delay you choose: right away, 30 minutes, 1 hour (default), 3 hours or the next day.

#Win back customers you have lost

A regular is "lost" when their absence goes beyond their own visit rhythm, or, without enough history, beyond your business's delay (suggested based on your trade, adjustable). Only opening days count: declare your holidays and closing days in Settings › Your closures so no one gets a win-back message when you reopen. One win-back per absence; its text (180 characters) can be edited.

#The birthday

To turn it on, ask for the birthday at sign-up (what you ask the customer). On the day, the customer receives a message and their gift, valid for 30 days:

• a message only;
• a discount of 1 to 90% on every purchase for 30 days;
• buy one, get one free, once;
• the customer's choice, between the discount and "buy one, get one free", chosen at the counter.

One message per person per year, if the customer signed up before their birthday. At the counter, the scanner shows the gift with the Offer used button.

#Quiet hours

No automatic message arrives between 9pm and 9am by default. A send that falls in that window is postponed, not lost.

#Notification, SMS, email

• The Wallet notification is free and unlimited, on every plan.
• SMS (Growth) takes over when the card is not in a Wallet, for customers who left their number: 200 SMS per month are included, spread over the month, with a reserve for important messages. No SMS on Sundays, public holidays or outside 8am to 8pm, never more than three per week to the same number, and never a promotion to someone who declined them.
• Email is the fallback for Google reviews and birthdays.

The channel is set per kind of message in Settings › Messages and SMS: automatic (recommended), notification only, SMS as fallback, SMS first, or email as fallback.

#What your messages brought back

With the Growth plan, one customer in ten, picked at random, receives neither promotions nor win-back messages. Seven days after each message, the report compares who came back in each group: the difference is what the message really brought in.

#The Monday summary

Every Monday morning, the owner receives the week's summary by email: stamps, new customers, rewards, and lost customers. No summary for a week with no activity.